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THE BIG SHOW & TELL - July 2025
EPISODE OVERVIEW
In this episode of The BIG Show & Tell, Donna Bender and co-host Kim White - aka Wonder Women - pull back the cape on what makes branded merchandise truly drive results. The focus this month? High-impact co-branding with retail brands, personalization strategies that create emotional resonance, and themed gifting that aligns with offbeat holidays. Whether you’re working with retail brand partners or planning a campaign around Read a Book Day, this episode delivers marketing tactics you can use right now to strengthen connections and drive ROI.
WHAT YOU’LL LEARNÂ
• Why co-branding with trusted retail brands increases visibility, credibility, and brand recall
• How personalization adds an emotional layer to gifting and enhances customer loyalty
• The benefits of gifting around unique holidays to create surprise and delight moments
• How books can serve as long-lasting, story-driven branded content
• Why pet-themed merchandise resonates with customers and creates brand loyalty
• How to make branded merchandise a strategic part of your sales and marketing playbook
FEATURED SEGMENTS AND GIFT IDEAS
The Power of Co-Branding with Retail Brands When your logo appears alongside a recognizable retail brand, it instantly boosts your brand equity. Donna explains how this tactic fosters trust and increases repeat engagement.
Single Working Women's Day Celebrate under-recognized heroes in the workplace with thoughtful branded products for nonprofits, teams, and organizations supporting working women.
Dog Appreciation Day Think beyond tennis balls, branded trucker hats for dogs and owners for matching gift sets show heart, humor, and creativity, keeping your brand top of mind.
Read a Book Day Books become evergreen branded gifts. Donna shares how her book, The Art of GIVE-ology®, along with titles from fellow masterminders, can deepen brand connection.
The Power of Personalization: What’s Your Name? Putting a client’s name on a gift transforms it from functional to unforgettable. Donna explores the staying power of personalization.
Unique Personalization Techniques to Make Your Brand Memorable From backpacks and journals to engraved cocktail kits, this segment showcases customized products that turn heads and make a lasting impression.
Wonder Woman – National Hero Day Preview Clients are the heroes of your business. Donna explains why appreciating them on non-major holidays builds meaningful emotional connections.
Are They Remembering You? If your gift doesn’t spark recognition, it’s time for a new approach. This segment focuses on branded products with true staying power from tech gear to high-use totes.
BUSINESS HIGHLIGHTS
• Why co-branded merchandise with retail brands generates higher engagement and ROI
• The role of personalization in customer retention and satisfaction
• How surprise gifting triggers emotional responses that boost brand loyalty
• Quick tips for impactful client appreciation, gifting campaigns, and event strategies
QUOTE OF THE MONTH
“It’s not about putting your logo on just anything, it’s about
connecting with people through products they actually want to use.”
— Donna Bender
CALL TO ACTION
Want to see how the right branded products can grow your business?
• Subscribe to @DonnaBenderGIVING on YouTube
• Our next BIG Show & Tell is live on August 26th, @ 1:00PM CST
• Or book a strategy call to find your perfect gift approach today email me [email protected] or for more product ideas, visit my website: DonnaBender.com
